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Adie Gupta conducted a Leveraging IP Workshop in Kuala Lumpur

Adie Gupta, Director of Censere Group's Malaysia office and the leader of Intellectual Property (IP)/ Intangible Assets team conducted a half day introductory Leveraging IP Workshop at Censere Training Academy's Kuala Lumpur facility on 16 March 2015. The workshop was attended by participants from government agencies involved in the Malaysian Government's IP Financing Scheme as well as private equity. The Workshop covered a number of areas including, the key characteristics of IP, various approaches used in the valuation of IP including case studies and the common mistakes in valuation of IP assets. Based on the feedback from the Workshop, Censere Training Academy will be conducting more in depth IP workshops in Malaysia over the coming months.