Warm response from audience of the BIP Asia Forum 2012
The second Business IP Asia Forum was successfully held in Hong Kong exhibition center on Dec 7, 2012. There were more than 1,300 participants joined the forum from 21 countries around the globe. In the event, there was a board of discussion about the global IP trend, valuations methodology and how to link the dollar sign with intellectual properties. It also reflected the awareness of intellectual property rights are increasingly important amongst in Asia countries. Especially, the international companies develop in China and the mainland China companies develop in global markets.
Our CEO Mr. Brett Shadbolt was invited as a panel speaker in a section of “ How much is your IP worth”. Brett had shared some case studies with the audiences in the panel discussion. During the sharing, Brett also illustrated the characteristics of intangible asset value assessment with the brands and products that our daily lives always come into contact with. Both sharing and Q&A sections had received an warm responses from the audiences.
Looking forward to seeing you again in next Business IP Asia Forum