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Introduction:
One of the most game changing innovations in transportation industry has been the advent of E-hailing taxi apps such as Uber, Lyft, Easytaxi etc that match up the riders and people with cars in a seamless experience that cuts out entrenched taxi companies altogether. The use of E-hailing apps to arrange taxi pick-ups is reshaping how people travel, and creating a new set of industry players. The e-hailing apps market has grown exponentially over the last few years and analysts believe that it has a lot of steam to grow multitude over the next decade especially in South East Asia.
