Please contact us for a free copy of this report.
Introduction:
This report details the drivers, challenges and trends of global hotel industry and presents snapshots of major Asia Pacific hotel markets. It covers the importance of emerging markets as new major sources of outbound tourists and popular destination for international travelling, the impacts of demographic change on segmentation and branding, the growth of middle class in emerging markets, and how technologies influence the hotel industry in a big way. It also outlines market players’ deployment of multi-branded hotel strategy to cope with the changing land market conditions and asset-light model as a way to enhance capital efficiency.
